Privacy policy.

JRK Financial (“we,” “us,” or “our”) provides bookkeeping, payroll, and tax preparation services to small businesses. Our office is located at 6938 Elm Valley Drive Ste 206, Kalamazoo, MI 49009. This policy applies to information collected through www.jrkfinancial.com.

Information you provide. When you submit a contact form, book a consultation, or otherwise reach out, we receive the information you choose to share — typically your name, email address, phone number, business name, and the details of your message.

Automatically collected information. We use standard web analytics (Google Analytics 4) to understand how visitors use our site. This may include your IP address, device type, browser, pages visited, and referring URLs. Analytics cookies are used to measure site performance in aggregate.

Our website integrates a small set of third-party services:

• Google Calendar Appointment Schedules — used on our Schedule page to book consultations. Bookings are processed by Google under Google's privacy terms.
• Google Analytics 4 — website usage measurement.
• AI chat assistant — messages sent to our on-site assistant are processed by our AI provider (Lovable AI Gateway) and its model providers to generate responses. Do not include sensitive financial, tax, identity, account, credential, or payment information in chat.
• Elfsight — displays client reviews on the website.
• Website and email service providers — support site delivery and delivery of contact-form notifications.

These services may set their own cookies and process data under their own privacy policies.

• To respond to inquiries and provide the services you request.
• To communicate with prospective and current clients.
• To operate, secure, and improve our website.
• To comply with applicable legal obligations.

We do not sell your personal information, and we do not share it with third parties for their own marketing purposes.

We use industry-standard safeguards — including encrypted file sharing, secure cloud platforms, and access controls — to protect client information. No system is perfectly secure, but we take reasonable steps to protect the information you share with us.

Contact-form submissions are delivered to our business mailbox and may remain there according to mailbox settings and business needs. Chat messages are processed by the providers described above, whose handling and retention are governed by their terms and configured settings. Retention of client records varies by engagement and record type; clients may contact us with questions about a specific record.

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You may request access to, correction of, or deletion of personal information we hold about you by contacting us using the details below. We may be unable to delete information that must be kept for an active engagement, security, dispute resolution, or other legitimate business or compliance needs.

Our website is not directed to children under 13, and we do not knowingly collect personal information from children.

We may update this policy from time to time. Material changes will be reflected by updating the “Last updated” date above.

Questions about this policy? Reach us by phone at 269-200-2910 or through our contact page.